Poster (1969)
Atlantic, Promo (Japan)

In the 1970s, Atlantic Records unveiled a collection of promotional posters to boost the visibility of Led Zeppelin. Typically, these posters featured the distinctive Atlantic logo and occasionally included the iconic “not for sale” message.

This particular promo poster was used to generate excitement for the launch of Led Zeppelin II, and it incorporates a 1970 calendar section at the bottom, covering the months of January, February, and March. Notably, this calendar segment is perforated, enabling convenient removal of the calendar portion as the dates transpire. It’s important to note that posters with the intact calendar section are quite rare, as most have had the calendar portion removed over time.